Group travel is a great way for people that share a common interest, to explore, and to reconnect — especially now that people are ready to safely connect more than ever before.
But wait, what does that have to do with your business?
What if I told you that you could grow your business through group travel?
It is simple. By serving your community and bringing your clients together on a fun group trip, you can:
STAND OUR & DIFFERENTIATE YOURSELF FROM COMPETITION
People want to travel with people they know, experts they admire, communities they share a common interest in. They want to feel connected. Travel does just that yet not many are offering it to their customers.
BUILD & STRENGTHEN CUSTOMER LOYALTY
Acquiring clients is one thing while keeping them yet another. Use travel to strengthen the know, like & trust and create a deeply loyal tribe.
ADD A NEW REVENUE STREAM
There are many ways to turn a group trip into a revenue stream. Offer a course or seminar, design it into a fundraising journey, add on loyalty bonuses available only to customers that travel with you, and more.
Group travel can work for a variety of businesses & organizations. Whether you are a chef or wine bar owner, a fitness instructor or photographer, a yoga instructor or business coach wanting to lead a retreat, a non-profit, or a member of the pickleball club — the possibilities are endless and group travel might just be the answer to standing out, serving your tribe, and growing.
Here are 3 things to keep in mind before you start planning your next group trip:
A group travel strategy is not for every business or every leader.
Group travel for the purpose of growing your business is not a vacation, though it can certainly be fun & soul-filling for the right leader.
Plan ahead. Start approximately 12 months in advance. Though, depending on the type of trip, destination, and size of the group, more lead time may be required.
Intrigued and inspired by the group travel strategy? I would love to "explore" options with you and see how it could work for your business or organization. Click HERE to contact me.